A business plan is an argumentative document that aims to convince its reader to invest money in a company or a project. The plan must answers the following questions:

• who are you (legal structure, ownership, location, etc.)?
• what do you sell (product, service)?
• who do you sell to (customers)?
• how do you sell (distribution channels, marketing plan)?
• who is the competition?
• what is the roadmap (milestones, timetable)?
• how is it made (manufacturing process, suppliers, technology, etc.)?
• what are the funding requirements (amount, source of financing)?
• what is the expected return on investment (cash flow forecast)?